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MIA
App design
Product design with personality — MIA waves hello from the icon.
MIA needed to stand out on the world's most contested screen: your phone's home. The orange octopus — curious, multitasking, friendly — turns the icon into a gesture you recognise at a glance.
From icon to onboarding, the system keeps the same energy: vitamin colour, soft corners and a voice that doesn't hide behind the interface.
Shall we do this for your brand?
Tell us where your brand is today and where you want to take it.